Ideas @ Work: #32 Sparkling Tree Water

33 ideas big and small from Norwich students, faculty, staff, and alumni that are transforming campus and the world.
The Norwich Record

Spring 2016

On Arbor Day last year, Asarasi CEO and NU alum Adam Lazar M’06 debuted Sparkling Tree Water, his first in a line of planned beverages produced from maple trees. The lightly carbonated, filtered water represents a tiny portion of the estimated 500 million gallons of water that is a by-product of New England and Canada’s maple sugaring industry. In an interview with Innovation Destination: Hartford, Lazar described his start-up as an impact-focused business. “We are impacting water conservation [and] creating value-added products to the maple farming communities of North America.”

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