Norwich University has named Greg Matthews as the new vice president for enrollment management responsible for the admissions and financial aid operational units and working on branding and recruitment beginning June 1.
Matthews is a proven enrollment management and financial aid leader with 26 years of experience in higher education including Landmark College, Colby-Sawyer College and Ohio Wesleyan University.
As the new vice president, Matthews will develop a comprehensive strategy for recruitment and selection of a talented, diverse student population that values the exceptional environmental and educational experience Norwich University offers.
“Higher education is experiencing greater external pressures and scrutiny, as well as growing competition for a declining population of high school students, particularly in the northeast,” said President Richard W. Schneider.
“Matthews’ distinctive set of skills are well matched to provide the pivotal leadership needed to build on the current successes of Norwich University. It is critical for a leader in higher education to be collaborative, innovative and to possess a strong understanding of market analysis, enrollment management, financial aid, and the ability to strategically use data to maximize opportunities for Norwich. I am confident that Mr. Matthews is that leader.”
“Norwich University provides not only great academic programs, but delivers a distinctive student experience for both cadets and civilian students that prepares them for life and work after graduation,” Matthews said. “I feel fortunate that I have the opportunity to represent this remarkable institution.”